NETWORKING NETWORKING NETWORKING.....
The last show I worked on was the Trujillo Collection Fashion show in DTLA. There I met Ashley Covarrubias, who is the owner of The Model Experience, TME. I also met Celebrity Photographer Jonathan Chia, all whom were present "backstage" during hair and makeup for the Trujillo show.
I got a call earlier this week from Ashley with a voicemail (missed the call) requesting my BTS (behind the scenes) photography services for a runway show that they were producing this weekend with her company. She apparently loved what I did for Trujillo Collection. I called back a day later and the job had already been booked to someone else! I was kind of bummed, but nonetheless, excited that I got considered. I made sure to let them know that i was making myself accessible to them for any other upcoming future events.
about: THE MODEL EXPERIENCE
TME is a modeling program. Their curriculum is designed to educate emerging models through real life modeling experiences. They have placed some of their top models in trade shows, fashion shows, etc. The goal is to catapult talent to the next level. Many of their past particpants are now with agencies. They offer runway coaching, professional photography, studio photo-shoots, fashion show opportunities, & more (www.themodelexperience.net)
Friday rolled around and Ashley texted me inquiring about my availability saturday afternoon. The show itself, that i missed the opportunity to shoot, was on Sunday but they were gonna be conducting the photoshoots and runway prep the day before. She wanted me to come on set and take some BTS photos. I made a few arrangements, confirmed and made my way to EDGE studios in Los Angeles on Saturday. Here's a glimpse of what was going on that day.
I met Brittany while she was working with me at Kitson. She was the social media manager for the company. I'd occasionally see her when the web team would pull merch from our store to sell online. It wasn't long before they eventually moved the web department upstairs to our melrose location, my store. I would see her all the time. She was always so nice and pleasant. Her and this other chick Lisa Cruz, were the dynamic fun duo! I loved escaping some of my opening duties just to go upstairs to their office to chat and gossip. :)
Brittany recently made the move from Kitson to Forever 21, where she works as part of the corporate team updating sales information online. She hit me up because she is contemplating pursuing a side hustle with modeling. With the help of Daniel Lee, manning everything from wardrobe detailing to reflector holding to motivational speaking ( :p ), and Monica Guzman handling the makeup and hair stations, and yours truly on the camera, we were able to get some really cool startup portfolio shots. Take a look at what we got.
I was invited to shoot at a Downtown LA ArtWalk exclusive event called FULL SET. For those that aren't familiar with the ArtWalk concept, well, its exactly what the name insinuates. Once a month, the second thursday of it, Downtown LA livens up with street art presentations; from mobile theaters, to gallery exhibitions, outdoor clubs, and fashion shows! Thats just a few of the activities one can expect to participate in.
I had the privilege of capturing the magic behind Trujillo Collection's very own runway show. It was set to take place at The Lexington on 3rd and Main. As I walked from the venue over to the loft where the models were getting into hair and makeup, it was impressive to see how poppin Downtown really gets during ArtWalk. Along the way, I had to stop for a few minutes to enjoy a street performance of the shakespeare story Macbeth that was set aboard a jimmy rigged stage behind a pickup truck. These kids get creative. Best of all, these activities, for the most part, are free. But enough of that (can u tell i get excited about budget living) :) !
Arthur Trujillo, the owner and designer of Trujillo Collection was hard at work fitting models and directing the makeup direction for his avant garde PRE-F/W 2014 show. I quickly whipped out my camera and started snapping some behind-the-scenes photos....
and then we got a bit inspired and creative ourselves and took the models out for a stroll in their awesome makeup and gear moments before the show!!!! Talk about getting into the true nature of ArtWalk!
Our Photoshoot stroll led us directly into the back-end of the venue where the runway set up started. From the street to the catwalk, Trujillo Collection's showing went without a hitch. Everyone enjoyed the show. The whole night was truly an experience and I'm glad I was able to partake in the fun.
TO CHECK OUT MORE OF TRUJILLO COLLECTION PLEASE VISIT and LIKE the FB PAGE - https://www.facebook.com/trujillocollection
HOPE YOU GUYS ENJOYED THIS RECAP. STAY TUNED FOR MORE FUN ADVENTURES!
I'd always felt a sense of pride in being able to weave through photoshop to retouch my own photos. I never really thought to make that a focus in my career. I have, since the pursuit of my own photo business, been commissioned to retouch for other LA photographers. I have made a few private clients as well that come to me for airbrushing fixes.
I still offer it as a separate element to clients that book photoshoots with me, but i enjoy getting emails with other artists' work so that i could add a touch of my talent to theirs.
Event photography was another concept that i thought i wouldn't really meddle with. Ive shot quite a few times under SPI Marketing for Events that promote Absolute Vodka and RuPaul's Drag Race. I have photographed parties in peoples backyards, to Red Carpets, to weddings and quinceaneras, and even to live music and fashion shows. The ability to think on your feet and be alert and feel the pressure to capture and immortalize an environment in real time is a thrill all in itself.
The journey continues, and I'm looking forward to updating you guys as i move along it. Im happy to also inform you guys that i have the best BF, Manager, Assistant, all around go to guy for support to share this journey with.
Documenting the Insanity of the Obvious!! :) Welcome to my photography blog. Will attempt to fill you in on all of the fun and excitement that AUGUSTUS is being exposed to!